Has anyone ever asked what your favorite candy or candy bar was from childhood? Mine happened to be the Marathon Candy Bar. Besides being a big fan of caramel, the sheer length of this candy bar made a kid feel like they were really getting their money's worth. I don't have an old wrapper to prove it, but I think there used to be a ruler on the back measuring off the inches. If memory serves correctly, it was about 10 inches long. We didn't think about the fact that it probably weighed the same as every other candy bar. Visually it appeared 2 or 3 times the size as the standard bar.
The commercials focused on its biggest selling point: how long the candy bar was and presumably was going to last. I was shocked and delighted that someone found and posted them on Youtube.
Mars Candy was the maker of this fine bar and since the company is still around today, one wonders why they don't bring this classic bar back. After checking their website, I can report that Mars did start another Marathon-named product in their line, but it is an energy bar and not the candy bar of yore.
The closest thing around these days is the Curly Wurly made by Cadbury. I picked one up recently at the World's Biggest Candy store down on Highway 169 south of the cities. It's about the only place I've ever seen them. Here's what it looks like:
As you can see, it's a bit shorter than the old Marathon.
Now for a look at the inside:
It's a fair enough substitute. It's braided and it's caramel and it's covered in chocolate, but still leaves a true fan longing for the original. It will simply have to do.
As always, thank you for visiting this blog and I truly hope you are enjoying the festive holiday season.
I am a photographer who lives in Minnesota. I blog about Minnesota, photography, music, food and miscellaneous topics.